Hands holding bookDo you run a business or consultancy? Do you know a lot about a particular subject and want to attract more clients and customers, get speaking gigs, or scale your business?

One of the best ways to do that is to publish a book or e-book.

Why? Here are 3 reasons:

Reason #1: A book strengthens your credibility

There’s one thing you need in order to attract your market and keep them interested: credibility.

People want to do business with experts. If they’re going to spend their hard-earned money to seek help from you, they want to know, without a shadow of a doubt, that you know what you’re talking about.

It’s one thing to have credentials after your name or a fancy job title. They do help, of course, but we all know people with fancy job titles who don’t seem particularly knowledgeable. Your potential clients want to know what you know before they hire you to tell them more of what you know.

Reason #2: A book is something to give away

The point of creating a book for your business shouldn’t be about selling copies. There are many, many more lucrative ways to make money.

But books act as a tangible “thing” you can give to people in your network and to potential clients. Even if it’s an e-book and only available as a download, it’s still a product that the person has now that they didn’t have before.

Book giveaways are a great way to make people like you, give them a chance to see your thoughts in action, and create an opportunity to connect over ideas. And when your potential target client likes your ideas, you’ve created a fan: someone who will want to keep connected to see what you’re up to.

Reason #3: A book shows what it’s like to work with you

Your book should reflect how you engage with clients or customers: how you communicate, the ideas you teach, and the value you provide. A book showcases your personal style—are you funny, are you business-like, are you highly intellectual?

Often, clients want to do business with someone who is either like them, or who seems like someone they’d look up to.

When writing a book, it’s OK to be totally yourself. Don’t worry about the readers who won’t like your ideas, your voice, or your humor (of lack thereof). A book is a litmus test: the people who like it are the people you want to work with and the people who will get the most out of working with you.

Books don’t have to be long, especially in the era of the blog. But your book should provide real value: ideas the reader hasn’t heard before, tools they’ve never used before, a new way of viewing and solving a problem, or information that’s hard to find.

Once you provide a solution to one of your audience’s main problems, you’ll create loyalty and trust in that audience. And loyalty and trust, as we know, are vital to success.

So make 2019 the year you write a book!